Jasper Morrison (born 11 november 1959) is an English product and furniture designer. He is known for the refinement and apparent simplicity of his designs. In a rare interview with the designer, he is quoted as saying: “Objects should never shout”.
Photo: JT at JMLtd
“Special is usually less useful than normal’: that is Jasper Morrison’s rule of thumb for creating designs that are not extravagant, but rather ‘super-normal’ and show respect for everyday life.
He has designed products and furniture for many manufacturers and brands such as Alessi, Alias, Cappellini, Emeco, Flos, FSB, Hermès, Ideal Standard, Issey Miyake, Magis, Olivetti, Samsung, Sony, Rosenthal, SCP, Üstra, and Vitra.
A 2020 article about the designer in la Repubblica described him as “the anti-Philippe Starck par excellence” whose “projects are often the result of a long gestation to achieve simplicity, elegance and discretion.”
Photo: JMLtd
His work has been widely exhibited and is held in the permanent collections of institutions such as the British Museum, Victoria and Albert (V&A), and Design Museum in London, the Vitra Design Museum in Germany, as well as the Museum of Modern Art (MoMA) in New York.
About the Author:
Bruno Dursin – Managing Director at Believe in Steel. Bruno has more than 30 years of experience in promoting steel & steel solutions. His clients benefit from his extensive network within the building industry.
